How to Keep Your Smart Home from Turning Against You

Smart homes have become a ubiquitous part of modern living. It doesn’t even seem unusual anymore to tell your refrigerator to add milk to the digital grocery list.

Smart homes offer unparalleled convenience and efficiency. You can control your lights and thermostat with a smartphone app. And have a virtual assistant like Alexa at your beck and call. But as we embrace the convenience, it's essential to consider the potential risks. As well as take proactive steps to ensure that your smart home doesn't turn against you.

Recent headlines have shed light on the vulnerabilities of smart home technology. Such as the story in the New York Post's article titled "Locked Out & Hacked: When Smart Homes Turn on Owners".

The article describes smart home nightmares. Including the new owner of a smart home that unexpectedly got locked in. The prior owner had left preprogrammed settings. Suddenly at 11:30 p.m., the home told him it was time to go to bed and locked every door in the house.

Another technology victim was a woman terrorized by lights and sounds at home. Her ex-partner was maliciously manipulating the smart technology.

As homes get smarter, how can you avoid a similar experience? We'll explore some key strategies to protect your home and your privacy.

Smart Home Safety Tips You Need to Use

1. Secure Your Network

The foundation of any smart home is its network. Just as you wouldn't leave your front door wide open, you shouldn't neglect Wi-Fi security.

Here are best practices:

• Change your router's default password to something strong and unique.

• Use WPA3 encryption (look for Wi-Fi 6)

• Create a separate guest network to isolate your smart devices from your main network.

• Regularly update your router's firmware. Ensure it's equipped with the latest security patches.

2. Strengthen Device Passwords

When setting up your smart devices, be diligent about choosing strong, unique passwords. Avoid using easily guessable information like "123456" or "password." Use a combination of upper and lower-case letters, numbers, and symbols. For added security, consider using a password manager.

3. Enable Two-Factor Authentication (2FA)

Many smart home device manufacturers offer 2FA as an extra layer of security. By enabling 2FA you can keep people out. This is true even if someone manages to guess your password. They won't be able to get past the secondary authentication step. This provides an extra safeguard against unauthorized access.

4. Regularly Update Firmware

Firmware updates are essential for fixing security vulnerabilities in your smart devices. Manufacturers release these updates to patch discovered weaknesses. Make it a habit to check for firmware updates regularly and apply them promptly.

5. Vet Your Devices

Not all smart devices are created equal. When choosing new devices for your smart home, research the manufacturer's reputation. Look for products that have a history of prompt updates and robust security features. Avoid purchasing devices from obscure or untrusted brands.

6. Isolate Sensitive Devices

Consider segregating your most sensitive devices onto a separate network, if possible. For example, use a dedicated network for:

• Smart locks

• Security cameras

• and other critical devices 

This keeps them separate from your less critical gadgets. Such as smart bulbs or speakers. This way, even if a hacker compromises one network, the other devices remain secure.

7. Review App Permissions

Smart home apps often request access to various permissions on your devices. Before granting these permissions, scrutinize what data the app is trying to access. Decide whether it's necessary for the device's functionality. Restrict permissions to the least required for the device to operate.

8. Be Cautious with Voice Assistants

Voice-activated assistants like Alexa and Google Assistant are incredibly convenient. But can also pose privacy risks. Review your voice assistant's privacy settings. Be cautious about what information you share with them. Consider muting the microphone when you're not actively using it. This prevents unintended eavesdropping.

9. Check Your Devices Regularly

Regularly check the status and activity of your smart devices. Look for any unusual behavior. Such as devices turning on or off unexpectedly. Or unknown devices appearing on your network. If you notice anything suspicious, investigate and take action promptly.

10. Understand Your Device's Data Usage

Review your smart device's privacy policy. Understand how it uses your data. Some devices may collect and share your information with third parties. It can be for advertising or other purposes. Make informed decisions about the devices you bring into your home.

11. Stay Informed

Finally, stay informed about the latest developments in smart home security. Subscribe to security newsletters. Follow reputable tech blogs. Keep up with news articles like the one in the New York Post. The more you know, the better equipped you'll be to protect your smart home.

Get Expert Help With Smart Home Security

Smart homes offer incredible convenience. But they also come with risks you shouldn’t ignore. Do you need some expert help setting up your smart home security?

Give Not Just IT a call today to schedule a chat.

10 Biggest Cybersecurity Mistakes of Small Companies

Cybercriminals can launch very sophisticated attacks. But it’s often lax cybersecurity practices that enable most breaches. This is especially true when it comes to small and mid-sized businesses (SMBs).

Small business owners often don’t prioritize cybersecurity measures. They may be just fully focused on growing the company. They think they have a lower data breach risk. Or they may think it’s an expense they can’t bear.

But cybersecurity is not only a concern for large corporations. It's a critical issue for small businesses as well. Small businesses are often seen as attractive targets for cybercriminals. This is due to many perceived vulnerabilities. 

Fifty percent of SMBs have been victims of cyberattacks. More than 60% of them go out of business afterward.

Cybersecurity doesn’t need to be expensive. Most data breaches are the result of human error. But that is actually good news. It means that improving cyber hygiene can reduce the risk of falling victim to an attack.

Are You Making Any of These Cybersecurity Mistakes?

To address the issue, you need to first identify the problem. Often the teams at SMBs are making mistakes they don’t even realize. Below are some of the biggest reasons small businesses fall victim to cyberattacks. Read on to see if any of this sounds familiar around your company.

1. Underestimating the Threat

One of the biggest cybersecurity mistakes of SMBs is underestimating the threat landscape. Many business owners assume that their company is too small to be a target. But this is a dangerous misconception. 

Cybercriminals often see small businesses as easy targets. They believe the company lacks the resources or expertise to defend against attacks. It's essential to understand that no business is too small for cybercriminals to target. Being proactive in cybersecurity is crucial.

2. Neglecting Employee Training

When was the last time you trained your employees on cybersecurity? Small businesses often neglect cybersecurity training for their employees. Owners assume that they will naturally be cautious online.

But the human factor is a significant source of security vulnerabilities. Employees may inadvertently click on malicious links or download infected files. Staff cybersecurity training helps them:

• Recognize phishing attempts

• Understand the importance of strong passwords

• Be aware of social engineering tactics used by cybercriminals

3. Using Weak Passwords

Weak passwords are a common security vulnerability in small companies. Many employees use easily guessable passwords. They also reuse the same password for several accounts. This can leave your company's sensitive information exposed to hackers.

People reuse passwords 64% of the time.

Encourage the use of strong, unique passwords. Consider implementing multi-factor authentication (MFA) wherever possible. This adds an extra layer of security.

4. Ignoring Software Updates

Failing to keep software and operating systems up to date is another mistake. Cybercriminals often exploit known vulnerabilities in outdated software to gain access to systems. Small businesses should regularly update their software to patch known security flaws. This includes operating systems, web browsers, and antivirus programs.

5. Lacking a Data Backup Plan

Small companies may not have formal data backup and recovery plans. They might mistakenly assume that data loss won't happen to them. But data loss can occur due to various reasons. This includes cyberattacks, hardware failures, or human errors.

Regularly back up your company's critical data. Test the backups to ensure they can be successfully restored in case of a data loss incident.

6. No Formal Security Policies

Small businesses often operate without clear policies and procedures. With no clear and enforceable security policies, employees may not know critical information. Such as how to handle sensitive data. Or how to use company devices securely or respond to security incidents. 

Small businesses should establish formal security policies and procedures. As well as communicate them to all employees. These policies should cover things like:

• Password management

• Data handling

• Incident reporting

• Remote work security

• And other security topics

7. Ignoring Mobile Security

As more employees use mobile devices for work, mobile security is increasingly important. Small companies often overlook this aspect of cybersecurity.

Put in place mobile device management (MDM) solutions. These enforce security policies on company- and employee-owned devices used for work-related activities.

8. Failing to Regularly Watch Networks

SMBs may not have IT staff to watch their networks for suspicious activities. This can result in delayed detection of security breaches.

Install network monitoring tools. Or consider outsourcing network monitoring services. This can help your business promptly identify and respond to potential threats.

9. No Incident Response Plan

In the face of a cybersecurity incident, SMBs without an incident response plan may panic. They can also respond ineffectively.

Develop a comprehensive incident response plan. One that outlines the steps to take when a security incident occurs. This should include communication plans, isolation procedures, and a clear chain of command.

10. Thinking They Don’t Need Managed IT Services

Cyber threats are continually evolving. New attack techniques emerge regularly. Small businesses often have a hard time keeping up. Yet, they believe they are “too small” to pay for managed IT services.

Managed services come in all package sizes. This includes those designed for SMB budgets. A managed service provider (MSP) can keep your business safe from cyberattacks. As well as save you money at the same time by optimizing your IT.

Learn More About Managed IT Services

Don’t risk losing your business because of a cyberattack. Our Managed IT services are focused on delivering world-class technology to Small Business and can be more affordable for your small business than you think.

Give Not Just IT a call today to schedule a chat.

What Is Microsoft Sales Copilot & What Does It Do?

The use of AI-driven processes is exploding. Every time you turn around, software has gotten more intelligent. Harnessing the power of AI and machine learning is crucial for staying competitive.

Microsoft is a pioneer in the tech industry and this new AI era. It continues to lead the way with innovative solutions designed to empower businesses. One such innovation is Microsoft Sales Copilot.

This is a tool poised to reshape the future of business. Next, we'll delve into what Microsoft Sales Copilot is. As well as how it is revolutionizing the world of sales and customer insights.

The Birth of Microsoft Sales Copilot

Microsoft Sales Copilot is the latest addition to the company's robust portfolio. It was officially introduced in July 2023. It represents a significant leap forward in leveraging AI and machine learning. It’s designed specifically to enhance sales processes and customer engagement.

This groundbreaking tool is built on the foundation of Dynamics 365 Customer Insights. This is Microsoft's platform for unifying customer data and delivering actionable insights. The tool combines the capabilities of Customer Insights with AI-driven features. Sales Copilot offers sales teams a comprehensive and intelligent solution. Both for customer engagement and relationship management.

What Can Microsoft Sales Copilot Do?

Personalized Customer Insights

Personalized customer insights is one of the core features of Microsoft Sales Copilot. It achieves this by leveraging AI and machine learning to analyze a wide range of data sources. This includes:

• Customer behavior

• Buying history

• Customer interactions

By aggregating and processing this data, Sales Copilot saves salespeople time. It can provide sales professionals with a 360-degree view of their customers. As well as help them understand preferences, needs, and potential pain points.

AI-Driven Recommendations

Sales Copilot doesn't just stop at providing insights. It goes a step further by offering AI-driven recommendations. These recommendations guide sales teams in their interactions with customers.

For example, the tool can suggest things like:

• The most appropriate communication channels

• Timing for follow-ups

• Tailored, client-specific content recommendations

This level of personalization enables sales teams to engage with customers more effectively.

Enhanced Collaboration

Collaboration is a cornerstone of successful sales processes. Sales Copilot recognizes this by facilitating collaboration among team members. It provides a centralized platform where sales professionals can do things like:

• Share customer insights

• Discuss strategies

• Collaborate on deals

This improves internal communication. It also ensures sales team alignment in the approach to engaging with customers.

Predictive Analytics

Predictive analytics is another powerful aspect of Microsoft Sales Copilot. The tool analyzes historical data and customer behavior patterns. This allows it to predict future customer actions and trends.

This empowers sales teams to make informed decisions. As well as proactively address customer needs, rather than simply reacting to them.

Seamless Integration

Sales Copilot seamlessly integrates with other Microsoft tools and services. This creates a unified ecosystem. This integration allows for a smooth flow of data between applications. It eliminates the need for manual data entry, reducing the risk of errors. It also ensures the consolidation of all customer interactions and data. Having customer information in one place makes for easy access and analysis.

Cloud Migration Program

Besides Sales Copilot, Microsoft also introduced a new cloud migration program. This is in conjunction with Dynamics 365 Customer Insights. This program aims to simplify the process of migrating customer data to the cloud. The integration of Sales Copilot with this program further enhances its capabilities. It does this by providing access to a wealth of cloud-based data.

How Does Sales Copilot Benefit Your Business?

Microsoft Sales Copilot holds immense promise for businesses across various industries. It enables sales teams to work more intelligently and efficiently. The tool has the potential to drive revenue growth and enhance customer satisfaction. Here are some ways in which Sales Copilot can benefit your business.

Improved Customer Engagement

Personalized insights and AI-driven recommendations have many benefits. For one, they enable sales professionals to engage with customers more meaningfully. This can lead to higher conversion rates and increased customer loyalty.

Streamlined Sales Processes

The tool’s predictive analytics and collaboration features can streamline sales processes. It can make them more efficient and effective. This, in turn, can reduce the time and effort required to close deals.

Data-Driven Decision-Making

Sales Copilot provides access to a wealth of customer data and insights. This empowers businesses to make data-driven decisions. This can lead to better-targeted marketing campaigns, product development, and customer service strategies.

Enhanced Competitive Advantage

Businesses that leverage Sales Copilot can gain a competitive advantage. It helps them stay ahead of customer trends and needs. This can be particularly valuable in fast-paced and competitive industries.

Scalability and Flexibility

Microsoft's cloud-based solutions, including Sales Copilot, offer scalability and flexibility. This allows businesses to adapt to changing market conditions and customer demands.

You Don’t Have to Face the AI Frenzy Alone

AI and machine learning are transforming business tools rapidly. This can cause business owners to worry about falling behind competitors.

You don’t have to figure this all out yourself, Not Just IT is trained in Microsoft AI technologies. Give us a call today to schedule a chat.